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콘텐츠 마케팅의 정의

콘텐츠 마케팅이란?

콘텐츠 마케팅은 고객에게 유용하고 관련성 있는 콘텐츠를 제공함으로써 브랜드 인지도, 고객 신뢰, 충성도 등을 높이고, 궁극적으로 제품이나 서비스의 매출을 증대하는 마케팅 전략입니다. 콘텐츠 마케팅은 광고처럼 직접적으로 판매를 목표로 하기보다는, 유익한 정보와 가치 있는 콘텐츠를 통해 고객의 관심을 끌고 유지하는 것을 목적으로 합니다.

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콘텐츠 마케팅의 핵심 효과

콘텐츠 마케팅은 유용한 정보를 통해 신규 고객을 유치하고, 고객 로열티 강화 및 SEO 최적화를 통해 브랜드 인지도와 리드 전환을 돕습니다.

1단계. 신규 고객 획득

콘텐츠 마케팅은 타겟 오디언스가 관심을 가질 만한 가치 있는 정보를 제공함으로써 자연스럽게 신규 고객을 유치합니다. 이를 통해 장기적으로 광고 비용을 절감하고, 다른 사업 분야로의 재투자가 가능해집니다.

2단계. 고객 로열티 향상

지속적으로 고품질의 콘텐츠를 제공함으로써, 방문자와의 신뢰 관계를 구축하고 장기적인 고객 충성도를 높입니다. 이는 고객이 브랜드에 대해 긍정적인 인상을 갖고 재방문하는 기반을 마련합니다.

3단계. SNS 및 다른 채널로부터의 유입 증가

양질의 콘텐츠는 SNS 등에서 자연스럽게 공유되어, 검색 엔진뿐만 아니라 다양한 채널로부터의 유입을 증가시킵니다. 이는 브랜드의 노출을 증가시키고 잠재 고객층을 확장합니다.

4단계. 검색 엔진 최적화(SEO) 향상

적절한 키워드를 사용하여 만들어진 콘텐츠는 검색 엔진에서의 가시성을 높이고, 자연 검색 결과를 통한 사이트 트래픽 증가에 기여합니다.

5단계. 브랜드 인지도 증진

지속적인 콘텐츠 공유는 브랜드 메시지를 꾸준히 전파하며, 브랜드 인지도와 시장 내 입지를 강화합니다.

6단계. 리드 생성 및 전환율 개선

가치 있는 콘텐츠는 방문자를 리드로 전환시키는 중요한 역할을 합니다. 제공된 콘텐츠를 통해 관심 있는 제품이나 서비스에 대해 더 알고 싶어 하는 잠재 고객을 유도하고, 결국 실제 구매로 연결될 수 있도록 합니다.

콘텐츠 마케팅 플랫폼

신규 고객유치, 고객 로열티 강화, SEO 최적화를 통해 브랜드 인지도와 리드 전환을 돕습니다.

효율적인 콘텐츠 관리

콘텐츠 마케팅 플랫폼은 블로그, SNS, 이메일 등 다양한 채널에 맞춘 콘텐츠의 생성, 배포, 일정을 체계적으로 관리할 수 있도록 지원합니다. 이를 통해 마케터는 일관된 브랜드 메시지를 전달하고, 다양한 채널에서의 마케팅 활동을 효율적으로 운영할 수 있습니다.

데이터 기반 성과 분석

플랫폼은 콘텐츠의 성과를 실시간으로 분석하고, 이를 기반으로 한 데이터 중심의 전략 수정 및 최적화를 가능하게 합니다. 분석 결과를 통해 콘텐츠의 유효성을 평가하고, 목표에 맞는 콘텐츠 전략을 수립할 수 있습니다.

팀 간의 협업과 소통 강화

콘텐츠 마케팅 플랫폼은 팀원 간의 원활한 협업과 소통을 위한 기능을 제공합니다. 계획 수립, 콘텐츠 작성, 검토 및 승인 과정을 간소화하여 팀워크를 강화하고, 보다 체계적이고 효율적인 콘텐츠 마케팅 운영을 돕습니다.

무료 상담 신청하세요!

빠르고 전문적인 컨설팅을 통해 비즈니스 목표를 실현하고, 타사와 차별화된 맞춤형 솔루션을 제공합니다. 지금 무료 상담을 신청하여 이커머스 플랫폼과 함께 성공적인 온라인 비즈니스를 설계하세요!

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장기적인 전략과 구조화로 꾸준하고 견고한 운영

testimonial

맞춤형

상품 정보의 게재를 위한 필드를 준비하는, 검색 기능을 붙이는 등, 고객의 요구에 응한 커스터마이즈도 가능합니다.
testimonial

운영 매뉴얼

기사 트래피킹에는 HTML 등의 전문 지식이 필요할 수도 있습니다만, 누구라도 운용할 수 있도록, 정중한 운용 매뉴얼을 납품합니다.
testimonial

조작 방법 강의

납품시에는 담당자보다 조작 방법을 강의하므로 CMS에 접하는 것이 처음이라도 안심하십시오.
testimonial

유지보수 관리

CMS의 버전 업이나 운용중에 새로운 기능이나, 입력란이 필요하게 된 경우에서도, 당사에 의뢰해 주십니다.

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콘텐츠 마케팅 유지사례

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Contact

Feel free to contact us.

Privacy Policy

Last modified: January 1, 2025

Bres Communications Co., Ltd. (hereinafter referred to as the "Company") establishes and discloses this Privacy Policy to protect users' personal information in accordance with the Personal Information Protection Act and other relevant laws and regulations, and to promptly address any related grievances.

Article 1 (Items of Personal Information Collected)

The company collects the following personal information to provide its services.

  • Inquiry/Consultation Request: Company Name, Contact Person, Phone Number, Email Address
  • Consultation Service Application: Company Name, Contact Person, Phone Number, Email Address, Industry, Current System Information
  • Request for Introduction Letter: Company Name, Contact Person, Email
  • Automatically collected: IP address, cookies, visit date and time, service usage history

Article 2 (Purpose of Collection and Use of Personal Information)

  • Service offerings: Counseling, consultation, consulting, solution implementation, etc.
  • Customer Management: Identity Verification, Inquiry Handling, Notice Delivery
  • Marketing Use: New service announcements, event information (with consent)
  • Service Improvement: Service Usage Statistics Analysis, Quality Enhancement

Article 3 (Retention and Use Period of Personal Information)

The company destroys personal information without delay once the purpose of its collection and use has been achieved. However, if retention is required under relevant laws and regulations, the information is stored for the specified period.

  • Records related to contracts or withdrawal of subscription: 5 years (Electronic Commerce Act)
  • Records concerning payment settlements and the supply of goods, etc.: 5 years (Electronic Commerce Act)
  • Records concerning consumer complaints or dispute resolution: 3 years (Electronic Commerce Act)
  • Website visit records: 3 months (Communications Secrecy Protection Act)

Article 4 (Provision of Personal Information to Third Parties)

The company does not provide users' personal information to third parties as a general rule. However, exceptions apply when the user has given prior consent, when required by law, or when investigative agencies request such information in accordance with the procedures and methods stipulated by law for investigative purposes.

Article 5 (Entrustment of Personal Information Processing)

  • Amazon Web Services (AWS): Cloud server operation and data storage
  • HubSpot: Customer Inquiry Management and Marketing Automation
  • Channel.io: Customer Support Service

Article 6 (Rights of the Data Subject)

Users may request access to, correction of, deletion of, or suspension of processing of their personal information. Requests to exercise these rights may be made via email (hello@b-works.link) or phone (0507-1325-3472), and the company will take action without delay.

Article 7 (Measures to Ensure the Security of Personal Information)

  • Administrative Measures: Establish and implement internal management plans, conduct regular employee training
  • Technical Measures: Encryption of personal information, access rights management, installation of security programs
  • Physical Measures: Access control for computer rooms, data storage rooms, etc.

Article 8 (Personal Information Protection Officer)

Chief Privacy Officer

Name: Park Young-soo | Position: CEO
Contact: 0507-1325-3472
Email: hello@b-works.link

For reporting or consulting regarding other personal information violations:

  • Personal Information Infringement Reporting Center (privacy.kisa.or.kr / 118)
  • Personal Information Dispute Mediation Committee (www.kopico.go.kr / 1833-6972)
  • Supreme Prosecutors' Office Cyber Investigation Division (www.spo.go.kr / 1301)
  • National Police Agency Cyber Safety Bureau (ecrm.police.go.kr / 182)

This Privacy Policy will take effect on January 1, 2025.

Terms of Use

Last modified: January 1, 2025

Article 1 (Purpose)

These Terms and Conditions are intended to define the rights, obligations, and responsibilities between the Company and users regarding the use of the website and related services provided by Breath Communications Co., Ltd. (hereinafter referred to as the "Company").

Article 2 (Definitions)

  • "Services": Enterprise solutions provided by the company, including B2B e-commerce, ERP, SCM, WMS, OMS, and related consulting services.
  • "User": A customer who accesses the Company's website and uses the service in accordance with these Terms and Conditions.
  • "Member": A corporation or individual who has entered into a service usage agreement with the company

Article 3 (Effectiveness and Amendment of Terms)

  • These Terms and Conditions take effect upon posting on the website.
  • The company may amend these Terms and Conditions within the scope permitted by applicable laws and regulations.
  • We will post notices on our website starting 7 days prior to the effective date of any terms and conditions revisions.

Article 4 (Provision of Services)

  • B2B/B2C E-commerce Platform Development and Operation
  • Implementation of enterprise solutions such as ERP, SCM, WMS, and OMS
  • System Consultation and Consulting Services
  • Cloud infrastructure setup and maintenance

Article 5 (User Obligations)

Users shall not engage in any of the following acts.

  • Registration of false information
  • Identity theft
  • Unauthorized alteration of information posted by the company
  • Infringement of intellectual property rights, including copyrights, of the company and third parties
  • Acts damaging the reputation of the company or third parties, or acts interfering with their business operations
  • Other illegal or improper acts

Article 6 (Obligations of the Company)

  • We strive to provide continuous and stable service.
  • We implement security systems to protect users' personal information.
  • We handle users' legitimate opinions or complaints appropriately.

Article 7 (Service Usage Hours)

Service availability operates 24 hours a day, 365 days a year as a general rule. However, service may be temporarily suspended due to system maintenance, malfunctions, or other unforeseen circumstances.

Article 8 (Intellectual Property Rights)

  • Copyright in works created by the company shall vest in the company.
  • Users may not use information obtained through the service for commercial purposes or provide it to third parties without the company's prior consent.

Article 9 (Compensation for Damages)

  • The company shall not be liable for any damages arising from the use of the free service.
  • For paid services, a separate service agreement applies.

Article 10 (Dispute Resolution)

  • Disputes between the Company and users shall be governed by the laws of the Republic of Korea.
  • Any litigation concerning disputes shall be subject to the jurisdiction of the Seoul Central District Court as the court of first instance.

Article 11 (Inquiries)

Inquiries Regarding Service Use

Company Name: Breath Communications Co., Ltd.
Address: 20F, Glass Tower, 534 Teheran-ro, Gangnam-gu, Seoul
Phone: 0507-1325-3472
Email: hello@b-works.link

These Terms of Use shall apply from January 1, 2025.

Security Policy

Last modified: January 1, 2025

Bres Communications Co., Ltd. operates a top-tier security system to safely protect our customers' valuable information and business data.

1. Security Principles

  • Confidentiality: Only authorized users may access the information.
  • Integrity: Ensuring the accuracy and completeness of information
  • Availability: Accessible whenever needed
  • Accountability: All activity logs and audits

2. Technical Security Measures

Data Encryption

  • Transport Layer Encryption: Using the TLS 1.3 Protocol
  • Stored Data Encryption: AES-256 Encryption Algorithm
  • Database Encryption: Encrypt all databases containing customer information

Access Control

  • Principle of Least Privilege: Grant only the minimum privileges necessary to perform the task.
  • Multi-factor authentication (MFA): Implement multi-factor authentication for system access
  • IP Restriction: Administrator access is only permitted from approved IP addresses.
  • Session Management: Automatic Termination of Inactive Sessions

Network Security

  • Firewall: Multi-layer firewall for network protection
  • Intrusion Detection/Prevention: Real-time threat detection with IDS/IPS systems
  • DDoS Defense: Protecting Against DDoS Attacks with AWS Shield

3. Administrative Security Measures

  • Designation of Chief Information Security Officer (CISO)
  • Dedicated security personnel operations
  • Conducting regular security training for all employees
  • Establishment and Implementation of Information Security Policies

4. Cloud Security

The company operates its services on Amazon Web Services (AWS) and leverages AWS's robust security framework.

  • AWS Region: Use of the Seoul Region (ap-northeast-2) ensures data is stored domestically.
  • AWS IAM: Granular Access Permissions Management
  • AWS CloudTrail: Records and audits all API calls
  • AWS GuardDuty: Utilizing the Threat Detection Service

5. Backup and Disaster Recovery

  • Regular Backup: Automatic backup performed at least once daily
  • Multi-Region Backup: Disaster Recovery Backup Storage in Other Regions
  • Recovery Testing: Conduct regular recovery tests
  • RTO/RPO: Recovery Time Objective 4 hours, Recovery Point Objective within 1 hour

6. Security Incident Response

  1. Detection: Anomaly detection through 24-hour monitoring
  2. Analysis: Cause of the Accident and Scope of Impact Analysis
  3. Response: Emergency measures to minimize damage
  4. Recovery: System and Data Recovery
  5. Improvement: Establish and implement measures to prevent recurrence

7. Customer Security Recommendations

  • Use strong passwords (combination of letters, numbers, and special characters, 8 characters or more)
  • Regular Password Change (Recommended every 90 days)
  • After logging in on a public computer, be sure to log out.
  • Beware of clicking on suspicious emails and links

8. Security Inquiries

Security-related inquiries and vulnerability reporting

Email: hello@b-works.link
Phone: 0507-1325-3472

This security policy will take effect on January 1, 2025.